Getting the Most from the Creative Economy

Getting the Most from the Creative Economy

The creative industries have become an important component of many countries’ economic competitiveness. As strong backers of the creative industries, the speakers will discuss what they have seen work in terms of business models, the required infrastructure, policy and best practices to promote innovation as well as the challenges and opportunities in the creative space.



Ali Al-Husry
Director, Hikma Pharmaceuticals

Chairman, Endeavor Jordan

Ali Al-Husry serves as a director of Hikma Pharmaceuticals PLC, the holding company for the Hikma Group, established in Jordan in 1978. Hikma Group has been listed on the London Stock Exchange since 2005 and a FTSE 100 company since 2015. In 1989 he launched Hikma’s activities in Europe by establishing its subsidiary in Portugal. Mr. Al-Husry is a founder and Board Member of Capital Bank of Jordan, where he served as Chairman and CEO of the Bank from its establishment in 1995 until 2007. During his tenure as CEO of the Bank, Mr. Al-Husry expanded banking operations into Iraq through the acquisition of National Bank of Iraq, and was instrumental in leading the establishment of the Bank’s Investment Banking and Capital Markets activities.

Mr. Al-Husry is also an active philanthropist and Angel investor, spearheading the establishment of DASH Ventures, a multi-sector, multi-stage investment vehicle providing capital to high-growth startups and SMEs in Jordan and across the Middle East, serving as Executive Director. In 2008, he was the driving force behind the launch of Endeavor in Jordan, part of a global non-profit that is leading the movement to catalyze long-term economic growth by supporting high-impact entrepreneurs around the world. He serves as Chairman of the Endeavor Jordan board and is actively engaged in mentoring several of its Endeavor Entrepreneurs.

Mr. Al-Husry is also involved with local and international NGO work. He recently joined the Middle East Advisory Council of Carnegie Endowment for International Peace and is a member of the Board of Directors for Microfund for Women. Mr. Al-Husry also sits on the Board of Trustees for Jordan University of Science and Technology. He previously served as a member of the Board of Trustees for The Jordan Museum, The Association of Banks in Jordan, The Institute of Banking Studies, Al-Hussein Fund for Excellence as well as The Insurance Commission.

Mr. Al-Husry holds a degree in Mechanical Engineering from the University of Southern California and an M.B.A from INSEAD, France.

Edgar Bronfman Jr.
General Partner, Accretive LLC
Chairman, Endeavor Global

Edgar Bronfman Jr. is General Partner at Accretive LLC, a unique firm that specializes in creating companies to solve important problems in large industries, and Executive Chairman of Global Thermostat LLC, a pioneering company designed to develop and commercialize a technology for the direct capture of carbon dioxide from the atmosphere and other sources.

He is also a former director of Warner Music Group (WMG), as well as its former Chairman and Chief Executive Officer. WMG is one of the world's largest music companies and home to a collection of the best-known record labels in the music industry.

In 2004 Bronfman led a private investment group in its acquisition of WMG from Time Warner for $2.6 billion and, as Chairman and Chief Executive Officer, led the company's initial public offering on the New York Stock Exchange and its daily operations through August 2011. WMG was named one of Fortune Magazine's “Most Admired Companies” in 2007, the first music company ever to receive the honor and, in 2009, was recognized as one of the “The World's 50 Most Innovative Companies,” by Fast Company magazine.

Bronfman also serves on the boards of InterActiveCorp and Accretive Health. He is Chairman of the Board of Endeavor Global, a non-profit organization pioneering a new approach to international development. Bronfman also serves on the board of New York University Elaine A. and Kenneth G. Langone Medical Center, and is a member of the Council on Foreign Relations.

Bronfman is married with children and resides in New York City.

Mareva Grabowski
Co-founder & Managing Partner at Zeus + Dione
Founder & Co-Chairman, Endeavor Greece

Mareva is the co-founder and Managing Partner at Zeus + Dione, a new Greek brand that combines traditional craftsmanship with modern design elements.

Prior to Zeus + Dione, Mareva Grabowski founded MG Capital Advisors S.A., an independent advisory firm focusing on wealth management, deal origination and private equity.

In 2010, Mareva founded Eternia Capital, an asset management firm focusing on hedge fund investments. Since 2008, Mareva is on the advisory Board of Dara Capital, a Swiss-based investment advisor dedicated to providing tailor-made investment solutions to a small group of family offices.

Mareva holds a BA in Political Science and History from Boston College, a MIA from Columbia University and a MBA from Harvard Business School. She is also a member of the Asia Pacific Acquisitions Committee at the TATE Modern, a member of the Board of Trustees of the Athens Biennale and a member of the Contemporary Art Support Committee of the Museum of Cycladic Art.

Mareva is also the founder and co-chairman of Endeavor Greece and has been instrumental in efforts to bring Endeavor to Greece.


Rana Nejem
Founding Director, Yarnu

Rana Nejem started out her career as a broadcast journalist with Jordan Television. After working with CNN during the First Gulf War, she moved to the Royal Hashemite Court where she was responsible for His Majesty the late King Hussein’s International Media Department for 2 years. Rana then moved into the field of communications and public relations leading the public diplomacy and communications work of the British Embassy in Amman for 18 years.

Throughout her 25-year career – whether it was conducting interviews with Heads of State, formulating communications strategies, making arrangements for Royal visits and VIP events, or attending diplomatic corps receptions and formal dinners – business etiquette and protocol and cross-cultural communications were always an essential part of her work. Rana learned firsthand from top professionals in the field and put it all into practice throughout her career.

As Communications and Public Diplomacy manager, Rana provided Cross-cultural communications advice to British Ambassadors and diplomats as well as Western consultants working in the Middle East region.

Rana founded her own company in 2013 – Yarnu – an Arabic word meaning to look towards, to aspire to with calm and serenity. Yarnu helps people to distinguish themselves by raising their social and cultural intelligence, enabling them to float with ease and confidence from one situation to the other. Rana has since been coaching, training and advising business executives, diplomats and officials in the Middle East region helping them refine their professional profile and presence.

Rana carries a Masters degree in International Communications and Negotiations from The Fletcher School of Law and Diplomacy, and is certified as an International etiquette consultant by the International Etiquette and Protocol Academy in London. Rana was also trained by The Protocol School of Washington in International Protocol Management, and is a trained coach in Inter-Cultural Intelligence.

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