Jumana is the founding CEO of Bidaya Corporate Communications, one of Jordan’s leading public relations agencies. Jumana draws on over 22 years of experience to offer local and regional markets quality corporate communications insights. In 2011, she established Bidaya Corporate Communications-Iraq in Erbil to offer the Iraqi market quality PR services. More recently, Jumana set Bidaya as the exclusive Levant PR partner of Edelman, the world's largest public relations firm.

Prior to starting her own agency, Jumana held senior positions at several major companies in the Kingdom. She is a member of Young Arab Leaders (YAL) and Business and Professional Women-Amman; a mentor at Oasis500; a volunteer at INJAZ; and a Fellow of the Middle East Leadership Initiative and the Aspen Global Leadership Network. She is also a regular speaker at bellwether industry conferences in the Middle East, such as the Palestine PR and Communications Conference, the mediaME Forum, and the Women Business Leaders Summit (WBLS).

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