Leveraging more than 21  years of transaction advisory experience, Samar currently serves as EY’s MENA Transaction Advisory Services Markets Leader. Furthermore, she leads EY's MENA Valuation, Modeling & Economics practice.

Over the course of her career, Obaid garnered her in-depth knowledge working with local and regional clients within the Government, Financial Services, and Lifesciences sectors, among others. As a valuation expert, Obaid’s expertise is often called upon for the purpose of corporate planning, financial reporting, purchase or sale of assets or businesses, and investment strategy and restructuring.

Obaid also assists companies and investors in developing business plans, carrying out business case analysis, evaluating project investment alternatives, and building financial models for complex commercial analysis, such as mergers and acquisitions, capital investments, budgeting, and measuring economic impact.

Obaid earned her bachelor’s degree in International Business Administration from and holds a master’s degree in Finance from Concordia University, Montreal.

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